- I can't have too much caffeine. While decaffeinated coffee is available, it never tastes as good as regular.
- I don't like buying coffee from stores on a regular basis. They charge too much money. And a small (or is that a Mini Tall Venti?) cup of coffee is usually more than I want to drink.
- I don't like making coffee at home. It takes too much time to brew and clean on a daily basis.
I like it because I can make coffee at home (less expensive), I can make the concentrate every 2-3 weeks (less time and cleaning), and the cold brew process produces less acidic coffee (I'm drinking coffee black for the first time).