I decided to get my football fix for the year and watched the Super Bowl. My normal way of watching the Super Bowl is to have a book with me: I read during the game and watch the commercials. This year, in a rare occurrence, I thought the game was better than the commercials.
My favorite commercial was the FedEx commercial that, in a self-aware fashion, made fun of Super Bowl commercials. They claimed to have discovered 10 elements that all successful Super Bowl commercials must have and then proceeded to use all ten, naming them as they went along. Their list was 1) Celebrity, 2) Animal, 3) Dancing Animal, 4) Cute Kid, 5) Groin Kick, 6) Talking Animal, 7) Attractive Women, 8) Product Message (optional), 9) Pop Song, and 10) Bonus Ending. They strung these 10 things together in an over-the-top way that worked to make their point. And, except for the voice over during number 8, Product Message, the commercial didn't say anything about FedEx and what they do. However, I was able to remember the commercial and the company, which makes it successful in my book.
I saw lots of commercials for cars that I don't want to buy, beer I don't want to drink, and movies I don't want to see (Why do these companies waste their money?). Most of these were unmemorable. I remember seeing commercials for Bud Light. I can only remember this because there were so many of them. However, I have no interest in drinking Bud Light, not that I did before the Super Bowl.
Since the Patriots won, there was some celebrating at UMass including the lighting on fire of toilet paper and the setting off of fireworks. As far as I know, no one was injured this year.